How You Can Avoid Google’s “Over Optimization” Algorithm
During SXSW, Matt Cutts (a high profile search engine quality member of Google), was interviewed about a new algorithm change directed towards addressing people who are optimizing a site to “trick” the search engines into ranking the site well. Now before we all get our …
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The Art of Keyword Categorization
Most analytics reports for ecommerce sites include general metrics such as traffic, orders and revenue to provide a bird’s eye view of traffic and associated key performance indicators. That’s great, for an executive. But what about gaining deeper insight to provide a more informing strategy …
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