Author Archive for: ‘Colleen’

• Jan 16

  The Art of Keyword Categorization

  Most analytics reports for ecommerce sites include general metrics such as traffic, orders and revenue to provide a bird’s eye view of traffic and associated key performance indicators. That’s great, for an executive.  But what about gaining deeper insight to provide a more informing strategy …

  Read More
• Oct 10

  3 Mobile Application Analytics You Need to Know

  Flurry’s Edge on Competition: Flurry provides mobile application usage statistics across iOS, Android, BB, WP and J2ME platforms.  The analytics platform reports the number of new and active users, sessions, average time spent on the mobile app, frequency of use, page views, and retention.  All …

  Read More