Monthly Archive for: ‘January, 2012’
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The Art of Keyword Categorization
Most analytics reports for ecommerce sites include general metrics such as traffic, orders and revenue to provide a bird’s eye view of traffic and associated key performance indicators. That’s great, for an executive. But what about gaining deeper insight to provide a more informing strategy …
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SOPA and PROTECT IP
While we try to stay out of politics, there have been a couple of bills threatening the free and open exchange of information on the World Wide Web that, in our minds, should be a topic that all citizens are aware of. The enforcement of …
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Removing Duplicate Rows in Interactive Reporting
With that said, sometimes the level of data being compared is not the same across the tables and duplicate records cannot be avoided. Without opening the Pandora’s box of whether or not properly organized data warehouses should ever result in a situation where duplicate records …
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